First Running Shoes with 3D Printed Midsoles from New Balance
New Balance announced launch of the first high performance running shoes with 3D printed midsoles. The shoes will be first launched in Boston in April 2016. Subsequently they will be launched in select locations worldwide. New Balance is collaborating with 3D Systems for this product. The midsoles are 3D printed using selective laser sintering (SLS) process that uses a powder called DuraForm® Flex TPU.
New Balance started using 3D printing technology for shoes in 2013. With this announcement, they are bringing 3D printing technology to commercially available shoes. According to Robert DeMartini, President and CEO of New Balance, “With 3D printing we are able to pursue performance customization at a whole new level. The New Balance Innovation Team is showcasing the latest in performance running and these advancements signify an important step forward to becoming one of the world’s top athletic brands.”
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