3d Printed Toys
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Mattel and Autodesk Partner for 3D Printing of Toys
In their first quarter earnings call on April 16, 2015, Mattel announced, an exclusive partnership with Autodesk. Autodesk, Inc., is a leader in 3D design, engineering and entertainment software. Mattel is a family of companies leading in the design, manufacture and marketing of toys and related products. Mattel’s portfolio includes Barbie®, Hot Wheels®, American Girl®, Thomas & Friends®, Fisher-Price® brands among others. Richard Dickson, COO of Mattel said during the call, “We want Mattel to be at the forefront as 3D printing becomes an important component of the toy industry. And through this partnership, Mattel 3D printing apps, activated by Autodesk, will soon deepen brand experiences for kids, parents, and collectors alike, by offering them the opportunity to customize their favorite toys.”
Autodesk has developed Spark, an open professional 3D printing platform (https://spark.autodesk.com.) Spark enables businesses to add 3D printing functionality to applications. Samir Hanna, VP and General Manager, Autodesk said “Partnering with an iconic brand like Mattel provides us with an opportunity to demonstrate how Spark, our open 3D printing platform, can help create amazing experiences that bridge the digital and physical worlds and push the boundaries of creative play.”
3D Printer for making toys from Play-Doh
Play-Doh 3D Printer can make toys from play-doh. The printer can be assembled quickly. The Play-Doh printer can be plugged into an iPad. A free app called iPlay-Doh 3D can be used to design toys and print them using the Play-Doh 3D printer.